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ZAGG logo with stylized letters

ZAGG a global leader in mobile phone covers and screen protectors, with over 350 million units sold worldwide, partnered with SCENES to create 15 distinctive AI characters for their Global Launch Campaign. Developed in record time, the campaign is now live across digital platforms in 40 countries, delivering a fresh, diverse, and innovative brand experience.

Smartphone mounted on a stand in front of a camera on a tripod.

100 million pixels

Each custom-designed ZAGG Cover and iPhone 16 is meticulously photographed in our Copenhagen studio with a Hasselblad camera, delivering over 100 million pixels of detail.

The Hasselblad is your guarantee that every micro detail is captured flawlessly.

We precisely match lighting, reflections, shadows, and shooting angles to seamlessly blend with the AI-generated scene, ensuring a result that is both authentic and striking.

Next Generation

Marketing Campaign

Impossible Before AI

Imagine the challenging task of coordinating 15 unique models, each in custom-designed outfits, across multiple distinct locations—ranging from a pink flamingo mansion and a library to an ice bar, and even a desert windmill farm.

Now also consider sourcing specific props such as a red scooter, a graffiti wall, 20 honeybees, and a newborn baby. On top of all this, synchronising stylists, makeup artists, set designers, and photographers—all within just five weeks—would have been a logistical nightmare, nearly impossible to execute.

Smiling person in white hoodie holding a smartphone, surrounded by bees, with hives in the blurred background.

Unleashing Creative Freedom

AI-generated scenes eliminate traditional barriers, enabling virtually limitless creativity. Freed from logistical constraints, the creative team can bring bold visions to life with ease and precision, unbounded by the limits of physical resources.

Person standing under a clear umbrella, holding a smartphone, wearing glasses and a white raincoat, in an urban setting.

Global Collaboration, Seamlessly Executed

Remarkably, the team never met in person. The entire campaign development spanned time zones—from Copenhagen to London, Salt Lake City to Seattle—enabling a continuous, round-the-clock workflow. Despite the logistical complexities, our remote collaboration thrived, illustrating how innovative approaches to working can significantly enhance both efficiency and creativity.

Woman holding a baby in a carrier with a phone case reading "Sleep Mode OFF"

Transforming Product Photography

We've moved beyond the traditional studio approach. Photoshoots are no longer confined to the moment the camera stops clicking. With AI, visual narratives continue to evolve, adapting to new demands long after the initial shoot is over. This dynamic flexibility transforms product photography into an ongoing creative process.

Person holding a smartphone with a colorful abstract design case, wearing a beige cap, in front of a colorful background.

Visual Adaptability: The Future of Content

Need new formats tomorrow? No problem. Instead of merely cropping existing images, we create entirely new, custom-tailored visuals for any specification. This adaptability empowers brands with limitless creative potential, transforming visual content into a dynamic asset that evolves alongside changing needs, providing enduring value.

The ZAGG covers and iPhone 16 are real. Everything else is AI generated.

The ZAGG covers and iPhone 16 are real. Everything else is AI generated.

AI Video Magic

For the ZAGG launch, we created Instagram video clips featuring real ZAGG cases and iPhones seamlessly integrated into AI-generated model and environments. Maintaining product authenticity within these artificial settings is a significant challenge, but one that we thrive on.

Bald man with a gray beard standing in front of a wooden wall, wearing a black jacket and white and red shirt.

Book an intro

Discover how AI-generated visuals can elevate your brand. We've already helped many marketing and communications teams unlock new creative possibilities. Fill out the form and let's explore how your company can take its visuals to the next level.

Best regards

Michael Rying
Founder of Scenes