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ZAGG a global leader in mobile phone covers and screen protectors, with over 350 million units sold worldwide, partnered with SCENES to create 15 distinctive AI characters for their Global Launch Campaign. Developed in record time, the campaign is now live across digital platforms in 40 countries, delivering a fresh, diverse, and innovative brand experience.

100 million pixels

Each custom-designed ZAGG Cover and iPhone 16 is meticulously photographed in our Copenhagen studio with a Hasselblad camera, delivering over 100 million pixels of detail.

The Hasselblad is your guarantee that every micro detail is captured flawlessly.

We precisely match lighting, reflections, shadows, and shooting angles to seamlessly blend with the AI-generated scene, ensuring a result that is both authentic and striking.

Next Generation

Marketing Campaign

Impossible Before AI

Imagine the challenging task of coordinating 15 unique models, each in custom-designed outfits, across multiple distinct locations—ranging from a pink flamingo mansion and a library to an ice bar, and even a desert windmill farm.

Now also consider sourcing specific props such as a red scooter, a graffiti wall, 20 honeybees, and a newborn baby. On top of all this, synchronising stylists, makeup artists, set designers, and photographers—all within just five weeks—would have been a logistical nightmare, nearly impossible to execute.

Unleashing Creative Freedom

AI-generated scenes eliminate traditional barriers, enabling virtually limitless creativity. Freed from logistical constraints, the creative team can bring bold visions to life with ease and precision, unbounded by the limits of physical resources.

Global Collaboration, Seamlessly Executed

Remarkably, the team never met in person. The entire campaign development spanned time zones—from Copenhagen to London, Salt Lake City to Seattle—enabling a continuous, round-the-clock workflow. Despite the logistical complexities, our remote collaboration thrived, illustrating how innovative approaches to working can significantly enhance both efficiency and creativity.

Transforming Product Photography

We've moved beyond the traditional studio approach. Photoshoots are no longer confined to the moment the camera stops clicking. With AI, visual narratives continue to evolve, adapting to new demands long after the initial shoot is over. This dynamic flexibility transforms product photography into an ongoing creative process.

Visual Adaptability: The Future of Content

Need new formats tomorrow? No problem. Instead of merely cropping existing images, we create entirely new, custom-tailored visuals for any specification. This adaptability empowers brands with limitless creative potential, transforming visual content into a dynamic asset that evolves alongside changing needs, providing enduring value.

The ZAGG covers and iPhone 16 are real. Everything else is AI generated.

AI Video Magic

For the ZAGG launch, we created Instagram video clips featuring real ZAGG cases and iPhones seamlessly integrated into AI-generated model and environments. Maintaining product authenticity within these artificial settings is a significant challenge, but one that we thrive on.

Across All Digital Touchpoints and Markets

The newly developed content is already being utilized across all of ZAGG's digital touchpoints, including local ZAGG websites, eCommerce platforms, newsletters, Instagram, Pinterest, and digital ads. This ensures a cohesive brand presence across all markets and channels.

AI, Set, Action

SCENES is currently pioneering the next commercial frontier: AI-driven video

AI video is breaking new ground, evolving from an unpredictable medium to one where we can precisely control the action within a scene.

We foresee this as a crucial supplement for pioneering brands, enabling them to develop new, dynamic ways to connect with their audiences.

Let’s talk AI images.

Fill out the form, and founder Michael Rying will get back to you. We'll start with a non-binding meeting to explore how your business can benefit from AI images and video.