“We used to spend a week painting a home, two days photographing it, and then another week repainting it”
Fie Hetting, Color specialist at Flügger
Mixed reality image, wall colour: Fine Baja FL8035
80 new Flügger rooms
WITHOUT SPILLING A SINGLE DROP!
Together with the Flügger design team, we developed several architecture styles and a total of 80 unique scenes. Each scene was inspired by the new Flügger80 colors, ensuring that all elements would be a perfect color fit.
Next step was to manually isolate the walls in photoshop and recolor each surface. We thought this would be a fast Photoshop job - just entering a color value, but in reality we ended up hand-adjusting each surface color, directed by the Flügger Color specialist, Fie Hetting.
Creating the rooms
Each room was created through several iterations in Midjourney. But even then we had to manually fix a lot of the imperfections and errors which is very common in AI generated images.
Used across all touchpoints
The final images will be part of the campaign #Flügger80 and will be used across all Flügger touchpoints, from Website, eCom, Newsletters and Instagram to In-store leaflets and print.
FLÜGGER80 COLOR CARD
Color coordinated
Misty Blue isn’t just Misty Blue and even though we had technical definition of every single color, it was not even close to what they would look like in real life.
Thats why we teamed up with the Flügger Colour specialist, Fie Hetting who have developed the 80 Flügger colors.
“Hand painted”
Together we matched every single paint surface in all the scenes. A long and manual process, but the results were Perfect color coordinated.
Please visit the Flügger80 landingpage to see all 80 images that was created for the campaign.