01 / Brand consistency
A connected visual language.
The collection spans different rooms and architectural styles while retaining a considered approach to colour, materials and composition.
Selected work / FlüggerConcept / AI / Colour craft
The Flügger80 colour collection
80 colours.
80 rooms.
A world
of feeling.
Every colour.
A place to belong.
A colour card shows a shade. A room shows what it can become.
Together with Flügger’s design team, Scenes developed 80 unique interiors for the Flügger80 collection. Architecture, materials and styling gave each colour a distinct visual expression.
- Client
- Flügger
- Collection
- Flügger80
- Scope
- 80 unique interior scenes
- Channels
- Web, e-commerce, social, newsletters, retail and print
“We used to spend a week painting a home, two days photographing it, and then another week repainting it”
Colour specialist, Flügger
The creative direction
A room for
every shade.
Each scene began with the character of a colour. Working with Flügger’s team, we explored architectural styles, furnishings and materials that could bring that character into focus.
The interiors were developed through multiple AI iterations, then refined by hand. Post-production corrected visual imperfections and brought the details into line with the intended design.
The collection
One palette.
Many ways to live.
A selection from the 80 finished scenes, each developed to reveal a different colour through space, light and composition.
Colour accuracy / Refined by hand
The value is
in the nuance.
A technical colour value is only a starting point. Light, surface and surrounding materials all affect the way a painted wall is perceived.
Scenes worked closely with Flügger colour specialist Fie Hetting to isolate and adjust the painted surfaces in every image. Each was reviewed and refined by hand to reflect the intended shade.
From production to presence
A collection made
to travel.
The imagery was developed for the Flügger80 campaign across the website, e-commerce, newsletters, social media, in-store materials and print.
02 / Production control
Room to refine.
Digital scenes made it possible to adjust details and painted surfaces throughout production, in close dialogue with the Flügger team.
03 / Practical delivery
Across the touchpoints.
A coordinated set of images gave the collection a visual presence across digital formats and physical campaign materials.
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Context changes
the conversation.
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Nilfisk / Technology in context.
Autonomous cleaning technology, placed in a credible educational environment.
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Packshots / A different light.
Existing product assets, developed into expressive lifestyle imagery.
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