Selected work / ZAGG
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15 distinct characters. A launch across 40 markets. Five weeks of production.
AI-modifiedReal products. Individual personalities.
For ZAGG’s global launch, Scenes combined real product photography with AI-created characters and backgrounds. The covers and iPhone 16 were photographed in Copenhagen. Each character gave the product a different personality and a different world to inhabit.
The work brought teams in Copenhagen, London, Salt Lake City and Seattle together remotely. Across five weeks, the production developed 15 distinctive characters for the campaign’s international rollout.
Craft at every stage.
The result depended on the connection between art direction, product photography, selection and detailed post-production. Real product details remained the reference while characters, settings and compositions developed around them.