A new era of product visuals: 3D meets AI-generated scenes.
The Nilfisk SC25 robotic floor scrubber in action. The machine is 3D-rendered, everything else is AI.
THE BRIEF
Nilfisk requested educational visuals set in bright, modern American schools and colleges - ideally located in Minnesota.
The desired atmosphere should be calm and natural, with people present in the background, but never in focus or obstructing the view of the machines.
The primary emphasis was on the flooring and the open space where their cleaning robot would later be composited.
THE CHALLENGE
Nilfisk wanted to showcase their two robotic floor scubbers SC25 and SC50 in authentic U.S. educational settings, but coordinating a traditional photoshoot setup in a foreign country would not only involve significant cost but presumably also a series of unforeseen logistical hurdles.
Traditional photoshoot challenges:
Shipping a 480+ kg robots from Denmark to the U.S. and back
Navigating U.S. customs
Scouting and renting a college + high school location
Finding and styling a group of students
Renting professional cameras and lighting equipment
Travel and accommodation for the photo and client team
A dependancy on the weather in order to ensure the right light
Legal rights and ownership complexities
Nilfisk SC25
Nilfisk SC25
THE SOLUTION
By merging Nilfisk’s 3D product renderings with AI-generated scenes, we streamlined visual storytelling—setting perfect lighting, angles, and tailored environments in close collaboration with their marketing team.
The result: faster, more creative, and cost-efficient visuals without the hassle of traditional photoshoots.
ALSO REAL PHYSICAL PRODUCTS
To compare quality, Nilfisk also wanted to test using their real machine - SC25.
Scenes arranged a photoshoot at Nilfisk’s showroom in Brøndby, using our own photographer, Jeppe Sørensen on-site.
