01 / Location
An American context.
Architecture and daylight were developed around the look of modern U.S. schools and colleges, with Minnesota as a reference.
Selected work / NilfiskProduct imagery / Photography + AI
Nilfisk / SC25 & SC50
Real technology.
In its element.
Built to work.
Made to be seen.
Nilfisk needed its robotic floor scrubbers to feel at home in bright, modern American schools and colleges.
Scenes combined product renderings and photography with AI-created environments to build that world, without organising a location production in the United States.
- Client
- Nilfisk
- Products
- SC25 and SC50
- Setting
- U.S. educational environments
- Production
- 3D renderings, photography, AI and post-production
The brief
Space for the
product to lead.
The environment needed to feel calm and natural. People would bring life to the background, while the flooring, open space and cleaning machine remained clear in the composition.
02 / Composition
People, in perspective.
The scene needed to feel active without distracting from the machines. Casting, placement and depth kept that balance under control.
03 / Logistics
A different production route.
Working from the product assets removed the need to ship robots overseas, coordinate a large cast or book educational locations.
How it comes together
Three elements.
One credible image.
Nilfisk supplied the product rendering. Scenes created the setting and brought the two together through careful integration and post-production.
01 / The product.
The supplied 3D rendering establishes the machine’s form and detail.
02 / The environment.
An open education setting creates the light, perspective and space the brief needs.
03 / The final image.
Scale, shadows, reflections and perspective bring the product into the scene.
“By combining our own 3D renderings with AI-generated scenes, we captured the exact look we wanted without compromising or dealing with costly logistics.”
Global Marketing Operations Manager, Nilfisk
Photography + AI
A real product.
The same creative control.
The collaboration also explored the approach with physical product photography. Scenes photographer Jeppe Sørensen photographed the SC25 at Nilfisk’s showroom in Brøndby.
The resulting image could then be placed in a carefully developed environment, combining a photographed machine with an AI-created setting.
AI-modifiedA visual world.
Built around the brief.
The finished imagery places Nilfisk’s technology in a believable setting, with control over the light, the people and the space around the product.
Continue exploring
A different product.
A different world.
See how the same attention to context shaped an entire colour collection for Flügger.
Flügger / 80 complete rooms.
A visual expression for every shade in the Flügger80 collection.
Explore the case
Packshots / New contexts.
See how source assets become distinctive lifestyle imagery.
Explore the caseA new perspective on product imagery