Magazine ad featuring a woman with long earrings, product is 'Lumi by Sandlau'

AI ad in VOGUE Scandinavia Issue 15. Dec/Jan. 2023/24

Silhouette of four people with raised fists on an upward slope, symbolizing teamwork and success.
Black and white photo of a smiling woman with long dark hair, wearing a dark jacket, facing right.

“The challenge appeared nearly impossible: develop an ad for VOGUE magazine in just 5 days. However, by harnessing the latest AI technology, their wealth of creative expertise, and a unique process, Scenes not only met but surpassed my expectations, paving the way for the future of marketing content creation”

Pian Leung Wenstrom, Marketing Director at Julie Sandlau Fine Jewellery

Gold necklace with round diamonds on black background

The brief from Julie Sandlau

Develop a stunning AI model with a contemporary flair and style for the new Julie Sandlau Diamond collection - LUMI. The image will be featured as a double-page spread ad in VOGUE magazine… and the deadline is just 5 days away!

Collage of grayscale portraits featuring women, with varied lighting and water reflections, wearing earrings, against outdoor backgrounds.

Finding the AI look

Scenes collaborated with Julie Sandlau and her Marketing Director in an interactive workshop to develop the LUMI look. We explored over 180 unique designs before pinpointing the ideal one for the advertisement campaign.

In this creative stage, the Neurons Predict AI tool was a key asset, providing data-driven analysis to predict the performance of the various model options effectively.

Photography studio setup with camera, tripod, and lights

Photoshoot in Copenhagen

The jewelry was photographed in our Copenhagen studio using the high-resolution Hasselblad X2D, capable of capturing up to 100 million pixels.

It takes a highly experienced product photographer to achieve a trustworthy image with the right angle, depth of field, and perfect balance of light and shadows.

Close-up of a woman's ear wearing a long, diamond-studded earring.

Merging AI and product

Combining a real piece of jewelry with an AI-generated ear demands the skills of a seasoned photo editor, a role perfectly suited for Jeppe Sørensen with his extensive practical experience. His task was to flawlessly integrate the physical and digital elements, crafting a visually striking mixed reality.

This process calls for exceptional precision and a discerning eye for detail, ensuring the final image achieves a new level of realism where the tangible and virtual worlds merge effortlessly.

Four images showing heatmaps overlaid on portraits to indicate areas of viewer focus, cognitive demand, clarity, and engagement, with corresponding percentage scores and metrics displayed below each image.

Predict performance

During our creative journey, we employed the Neurons AI Predict tool to help identify the version that aligned best with our goals. After crafting the final layout, we turned to the Predict tool once more for fine-tuning the logo and text placement.

This approach gave us insights into the ad's potential performance, allowing us to anticipate its impact even before sending the print file to VOGUE.

FIRST AI AD IN VOGUE

Magazine spread featuring jewelry advertisement for Sandlau's Lumi collection, showing a model wearing elegant dangling earrings against a golden background.

VOGUE Scandinavia Issue 15. Dec/Jan. 2023/24

Portrait of a middle-aged man with a bald head and short gray beard, wearing a dark jacket over a white and red shirt, standing against a wooden background.

Book an intro

Discover how AI-generated visuals can elevate your brand. We've already helped many marketing and communications teams unlock new creative possibilities. Fill out the form and let's explore how your company can take its visuals to the next level.

Best regards

Michael Rying
Founder of Scenes