Securitas Group operates in 44 markets.
It can be hard to be everywhere and capture everything all the time.
Elizabeth Fjellerup, Securitas Group Marketing & CX
AI generated scene from the streets of Barcelona. Denis, the Securitas guard is real.
Here, there, everywhere
in a matter of hours!
Securitas Group aimed to showcase their staff in real-life situations. However, dispatching a team—including an employee, marketing manager, photographer, stylists, and assistant—around the world would be both time-consuming and costly, not to mention the substantial CO2 carbon footprint.
Always perfect weather
Rain, sun, overcast, or snow—in real life, we can't control the weather, often making it a gamble to shoot photos outdoors. However, since the entire scene is AI-generated, we can control not only the weather but also the season, time of day, and the final mood… even a scene just after the rain.
Designing the scene
Our goal is to create images that truly become an integrated part of our clients' marketing visuals.
Securitas wanted a real-life situation where one of their guards patrolled the streets of a big city, such as London. To make the scene look as authentic as possible, we designed it to be an overcast day just after the rain had stopped, with wet pavement reflecting the city lights. This level of detail ensures that our images resonate deeply and authentically with the intended audience.
AI generated scene from a small-town in Denmark. Denis, the Securitas guard is real.
No photography allowed!
“We weren't granted permission to take pictures of our staff at work in a maximum security data center, so we used the latest AI image technology to create our own datacenter, complete with AI-generated staff.”
Britt von Sydow, Senior Brand Manager
99% AI generated images
Scenes collaborated closely with the Securitas Senior Brand Manager to ensure every detail was perfect, from the layout of the server room to the color of the light diodes on the vertical racks. Even the eye position and facial expressions were meticulously crafted to convey a professional, friendly, and calm appearance of the virtual Securitas AI models.
Scenes produced a series of unique images, with 99% of the content being AI-generated. The only non-AI element is the Securitas logo on the guards' clothing.
The images are now an integrated part of Securitas communication and are available via the Securitas Brand Portal.