“Warm and cozy Skagen Summer atmosphere, that's what the Kähler Team dreamed of when Scenes met with them on a freezing cold afternoon in December - snow was falling outside and Denmark was anything but warm summer vibes!”
KÄHLER SUMMER
- created in the snow!
Together with the Kähler team, we developed a romantic visual AI universe inspired by the famous Skagen painters. The Kähler Hammershøi products were subsequently transported (now in rainy weather) to our studio in Copenhagen, where the talented Maja Regild (stylist) ensured that they appeared beautiful and engaging.
Cups, plates, and bowls were mixed with AI-created scenes and then merged in Photoshop. Shortly after, the finished images were ready - long before they were to be launched by the Rosendahl Design Group.
Photoshoot in Copenhagen
The Kähler Hammershøi Summer collection was photographed in our Copenhagen studio using the high-resolution Hasselblad X2D, capable of capturing up to 100 million pixels.
It takes a highly experienced product photographer to achieve a trustworthy image with the right angle, depth of field, and perfect balance of light and shadows.
Merging AI and product
Combining handmade ceramics with an AI-generated scene demands the skills of a true photo editor expert, a role perfectly suited for Jeppe Sørensen with his extensive practical experience. His task was to flawlessly integrate the physical and digital elements, crafting a visually striking mixed reality.
This process calls for exceptional precision and a discerning eye for detail, ensuring the final image achieves a new level of realism where the tangible and virtual worlds merge effortlessly.
KÄHLER HAMMERSHØI SUMMER
Kähler Hammershøi Summer collection - Spring/Summer 2024