Flügger logo in dark blue text

“We used to spend a week painting a home, two days photographing it, and then another week repainting it”

Fie Hetting, Color specialist at Flügger

Minimalist bedroom with wooden bed frame, white bedding, green panel wall, abstract artwork, and round wooden side table.

Mixed reality image, wall colour: Fine Baja FL8035

Animation of people bouncing around the word "BUMP" in colorful letters on a white background.

80 new Flügger rooms

WITHOUT SPILLING A SINGLE DROP!

Together with the Flügger design team, we developed several architecture styles and a total of 80 unique scenes. Each scene was inspired by the new Flügger80 colors, ensuring that all elements would be a perfect color fit.

Next step was to manually isolate the walls in photoshop and recolor each surface. We thought this would be a fast Photoshop job - just entering a color value, but in reality we ended up hand-adjusting each surface color, directed by the Flügger Color specialist, Fie Hetting.

White ceiling molding with light gray walls and a door frame in an interior space.

Creating the rooms

Each room was created through several iterations in Midjourney. But even then we had to manually fix a lot of the imperfections and errors which is very common in AI generated images.

Used across all touchpoints

The final images will be part of the campaign #Flügger80 and will be used across all Flügger touchpoints, from Website, eCom, Newsletters and Instagram to In-store leaflets and print.

FLÜGGER80 COLOR CARD

A paint color swatch booklet displaying a variety of pastel and neutral colors.
Minimalist interior with arched window, gray walls, and sunlight casting shadows.

Color coordinated

Misty Blue isn’t just Misty Blue and even though we had technical definition of every single color, it was not even close to what they would look like in real life.

Thats why we teamed up with the Flügger Colour specialist, Fie Hetting who have developed the 80 Flügger colors.

“Hand painted”

Together we matched every single paint surface in all the scenes. A long and manual process, but the results were Perfect color coordinated.

Bald man with gray beard in black jacket, standing against a wooden wall.

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Best regards

Michael Rying
Founder of Scenes