Skip to content
As Scenes sees it

As AI time flies.

Looking back at the Julie Sandlau image in Vogue and the creative progress that followed.

Michael Rying · 7 Dec 2024 · 1 min read · Work & experiments

As AI time flies.

One year ago, SCENES made history with the world’s first AI-powered ad in Vogue Looking back, there are certainly things we’d approach differently now, with a year of growth and deeper AI expertise. But we’re proud—it’s a moment that highlights the incredible evolution of our industry. Back then, it took us 5 days to create a single, supermodel-inspired image.

Today, we’re moving at a much faster pace: for the ZAGG International global campaign, we delivered 15 images in just 5 weeks—a nearly double in efficiency. But for us, it’s not just about speed. It’s about trustworthiness, ensuring every image aligns with a brand’s vision and values. As we push the boundaries of AI, our commitment remains focused on both reliability and creativity, setting a new standard for content creation.

As Scenes sees it.

By Michael Rying

Talks, interviews and articles · Discuss what this means for your brand