AI Images: What’s Real, What’s Not – and does It Matter?

Digital visuals are becoming increasingly sophisticated, blurring the lines between what is real and what is AI-generated. 

For some clients, authenticity is key. They want real products (or even real colleagues) featured in their visual marketing in order to maintain a connection to their brand’s core. This makes perfect sense. However, setting up large-scale photo shoots in order to capture a brand’s essence in just a few visuals - such as for a campaign - can be resource-intensive and time-consuming.

That’s why at Scenes, we offer an approach that combines the best of both worlds. We capture actual product photos in our Copenhagen studio and seamlessly blend them into AI-generated environments. This allows brands to retain authenticity while utilizing AI’s creative flexibility. The result? A visually compelling and true-to-life representation of their products.

Others prefer pure AI visuals or a mix of 3D renderings and AI-generated scenes—especially when products aren’t physically available. This approach offers unparalleled speed, adaptability, and the ability to visualize concepts before they exist in the real world.

Each approach brings its own advantages, depending on the needs and goals of your brand. At the heart of it all, we specialize in crafting visuals that tell compelling stories, no matter how they are created. Whether through photography, AI, or a combination of both, our mission remains the same: to bring your vision to life.